Campaign: Jumpstart
social, digital
Social Activation: #PickleMePlease
real-time twitter activation
Campaign: Chicken at Breakfast
broadcast, online video, digital, social, ooh, radio
Social Execution: McChicken Meditation
facebook group video
Campaign: McCafé Donut Sticks
broadcast, online video, ooh, radio
Field Research: Humans of McDonald’s
qualitative field research