NBA 2K is a deeply beloved basketball simulation franchise and one of the most popular games in the world, known for its realistic gameplay, detailed graphics, and variety of game modes. In 2023, NBA 2K was found to be the most popular game in the United States.

Presented with the opportunity to design the cover for the NBA 2K25 Hall of Fame Edition, we knew this was an extraordinary moment to stoke community excitement and anticipation by leaning into the reverence and legacy of newly minted Hall-of-Fame legend Vince Carter.

Legends are often immortalized in statues, so we cast Vince Carter in bronze to portray the competitive spirit and excellence that defined his career. This cover illustrates the essence of a legacy—built step by step, through every action, achievement, and milestone. It’s a celebration of the ongoing journey toward greatness, and a reminder to the NBA 2K community that you are actively forging your own path. It’s a rallying cry to keep striving, keep pushing, and keep chasing glory.

Impact

Our cover became the most liked image in NBA 2K history, with 1.2MM likes on Instagram in the first week.